VIVRANT INS & OUTS 2025

just a little fun

I was always a fan of the Ins and Outs lists the seminal fanzine The End would do in each issue and have enjoyed seeing these lists crop up again in the last year or so covering various cultural, lifestyle and even industry aspects. All seems more fun than having to trawl through 101 trend reports and 2025 prediction lists. Here’s my own contribution. It’s just a little fun.

INS

  • Building things

  • Blogs 

  • London Pizza 

  • Football shirts with collars

  • Any football shirt made by Kappa

  • Curation

  • Gatekeeping 

  • Fanzines

  • Steady growth

  • Making something that lasts beyond today’s newsfeed

  • Style over cores & aesthetics 

  • Post-social media

  • Watching a film without checking IMDB

  • Common and Pete Rock Grammy Nominations 

  • The Alchemist working with Yasiin Bey 

  • Timothee Chalamet reads Mundial once 

  • The Sutton Arms

  • West Coast IPAs

  • Going to clubs and facing people while dancing

  • Listening bars 

  • The Hacienda Threads book

OUTS

  • Tweeting things

  • Chasing Algorithm Content Krap (C.A.C.K)

  • Best practices 

  • Calling every release a drop

  • People who define their personality around ‘splitting the g’

  • The Devonshire

  • Shared decks 

  • Groupthink and Brainstorms

  • Drinking the Huel Aid  

  • Football clubs acting like streetwear brands

  • Football shirts as a marketing tactic 

  • Palace collabing with everyone

  • Queuing as social clout 

  • Hustle culture & Manifesting 

  • YouTubers that don’t go to games

  • Spending more time promoting the work, than getting to work on the work

  • Going to clubs and facing the DJ while dancing

  • Spotify  

  • Getting the badge in 

  • Taking LinkedIn so seriously

  • Taking Ins & Outs lists so seriously


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CHASING CULTURAL RELEVANCE

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FORMULA 1’S FASHION FLEX