VIVRANT INS & OUTS 2025
just a little fun
I was always a fan of the Ins and Outs lists the seminal fanzine The End would do in each issue and have enjoyed seeing these lists crop up again in the last year or so covering various cultural, lifestyle and even industry aspects. All seems more fun than having to trawl through 101 trend reports and 2025 prediction lists. Here’s my own contribution. It’s just a little fun.
INS
Building things
Blogs
London Pizza
Football shirts with collars
Any football shirt made by Kappa
Curation
Gatekeeping
Fanzines
Steady growth
Making something that lasts beyond today’s newsfeed
Style over cores & aesthetics
Post-social media
Watching a film without checking IMDB
Common and Pete Rock Grammy Nominations
The Alchemist working with Yasiin Bey
Timothee Chalamet reads Mundial once
The Sutton Arms
West Coast IPAs
Going to clubs and facing people while dancing
Listening bars
The Hacienda Threads book
OUTS
Tweeting things
Chasing Algorithm Content Krap (C.A.C.K)
Best practices
Calling every release a drop
People who define their personality around ‘splitting the g’
The Devonshire
Shared decks
Groupthink and Brainstorms
Drinking the Huel Aid
Football clubs acting like streetwear brands
Football shirts as a marketing tactic
Palace collabing with everyone
Queuing as social clout
Hustle culture & Manifesting
YouTubers that don’t go to games
Spending more time promoting the work, than getting to work on the work
Going to clubs and facing the DJ while dancing
Spotify
Getting the badge in
Taking LinkedIn so seriously
Taking Ins & Outs lists so seriously